ULTA· Consumer Discretionary› Specialty Retail

Ulta Beauty, Inc.

Stage 1 · Basing · week 10

As of Oct 22, 2026, Ulta Beauty is in Stage 1, the basing phase, now in week 10 (since Aug 13, 2026). It closed at $635.01, 10.2% below its 52-week high and above its 200-day average, which is falling.

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. More about the company

$635.01

+4.62% today

$27.2B · Large cap

Market Neutral — Building

Pro read

Pro

Our read

Basing, not in an uptrend yet

Setup score

—

Momentum

Steady

Edge

—

Is ULTA early, or has it already run? Pro answers that for every US stock we cover, after every close.

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Stage Cycle Timeline2023-08-16 → 2026-10-22

S4 16w

S4 21w

S2 43w

S4 14w

2023-08-162026-10-22

S1S2S3S4Setup score (0–10, dashed line at 5)

S4 16w → S1 6w → S2 13w → S3 5w → S4 21w → S1 6w → S4 3w → S1 2w → S2 8w → S3 3w → S4 7w → S1 3w → S2 43w → S3 6w → S4 14w → S1 10w current

Total tracked: 166 weeks across 16 stage runs.

ULTA among Specialty Retail11th of 43 by relative strength

All 43 →

Stocks in Specialty Retail ranked by relative strength, with stage and one-month change
#	Stock	Stage	RS	1M
1	ABLVAble View Global Inc. Class B	Stage 2 · wk 4	95	+116.5%
2	HZOMarineMax, Inc. (FL)	Stage 2 · wk 24	94	−0.1%
3	BNEDBarnes & Noble Education, Inc	Stage 3 · wk 5	87	+25.3%
4	FIVEFive Below, Inc.	Stage 2 · wk 10	85	−0.7%
5	MUSAMurphy USA Inc.	Stage 3 · wk 7	84	+5.1%
6	WSMWilliams-Sonoma, Inc.	Stage 2 · wk 18	81	+14.8%
7	BWMXBetterware de Mexico, S.A.P.I. de C.V.	Stage 4 · wk 5	78	−3.2%
8	CASYCaseys General Stores, Inc.	Stage 4 · wk 3	77	+19.5%
…11	ULTAUlta Beauty, Inc.	Stage 1 · wk 10	70	+16.8%

vs 52W High

-10.2%

$450.75 lo$706.82 hi

10.2% below 52W high, pullback range

Stock is basing below old highs. A volume-backed breakout to new highs would be the Stage 2 signal to watch.

Stage Maturity

Week 10

1w13w26w

Week 10, base building

How long this stock has been basing. Longer bases can produce stronger breakouts, but the breakout itself is the signal.

vs 200 DMA

14.7%

200 DMA: $553.82 · sloping down

Stock is testing its 200 DMA as part of the base. Reclaiming and holding above it is a key Stage 2 prerequisite.

Rel Volume

1.46x

vs 50-day avg

Volume in Stage 1 basing is typically quiet. A surge in volume on an upside breakout is the signal to watch.

Trend Health

↑

Short-term trend rising strongly

Two reads of momentum. The arrow shows the direction of the short-term trend: rising (↑ or ↗), flat (→) or rolling over (↓). The ⇈ mark appears when our trend model reads the move as gaining speed on top of the longer trend. Strongest when both agree.

+16.8%

+33.6%

+12.5%

YTD

+2.4%

+20.7%

Scan Membership

Breakout Watch

Latest: 2025-05-30

9 appearances in last 60 days. First seen: 2018-10-16.

A stock that keeps qualifying week after week does so because its Stage 2 structure keeps holding. Staying power in the scan says more about the trend than any single appearance.

Recent Stage Timeline

2026-10-22S1

Wk 10 · Vol 1.46x

2026-10-21S1

Wk 10 · Vol 0.46x

2026-10-20S1

Wk 10 · Vol 0.59x

2026-10-19S1

Wk 10 · Vol 0.46x

2026-10-16S1

Wk 10 · Vol 0.80x

2026-10-15S1

Wk 9 · Vol 1.00x

2026-10-14S1

Wk 9 · Vol 1.06x

2026-10-13S1

Wk 9 · Vol 0.87x

2026-10-12S1

Wk 9 · Vol 0.94x

2026-10-09S1

Wk 9 · Vol 0.66x

2026-10-08S1

Wk 8 · Vol 0.78x

2026-10-07S1

Wk 8 · Vol 0.55x

Moving averages & range

50 DMA

$550.74

200 DMA

$553.82

52W High

$706.82

52W Low

$450.75

5D Low

$591.62

Resistance levels (recent highs)

20d High

$635.01

60d High

$635.01

120d High

$635.01

250d High

$706.82

Next resistance

+11.3%

to 250d High

P/E (TTM)

23.1

Forward 19.8

Earnings Growth (YoY)

+13.3%

Revenue +8.9%

ROE

+46.1%

Profit margin +9.3%

Dividend Yield

0.00%

P/B 10.3

Ulta Beauty: quick answers

What stage is Ulta Beauty in?

As of Oct 22, 2026, Ulta Beauty (ULTA) is in Stage 1, the basing phase. It entered Stage 1 on Aug 13, 2026 and is in week 10. What the four stages mean

Is Ulta Beauty in an uptrend?

Not yet. Ulta Beauty is in Stage 1, a base that can come before an uptrend. It trades 14.7% above its 200-day average, which is falling.

How far is Ulta Beauty from its 52-week high?

Ulta Beauty closed at $635.01 on Oct 22, 2026, 10.2% below its 52-week high of $706.82. Its 52-week low is $450.75.

How has Ulta Beauty performed over the past year?

As of Oct 22, 2026, Ulta Beauty is up 20.7% over the past year and up 2.4% so far in 2026.

Which sector and industry is Ulta Beauty in?

Ulta Beauty is in the Specialty Retail industry, part of the Consumer Discretionary sector.

About this companyConsumer Discretionary· Specialty Retail

Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.

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All analytics based on EOD data. Data as of 2026-10-22. Past data patterns are not indicative of future results. This page is a data analytics tool only.