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Helen of Troy Limited

Stage 3 · Topping · week 3

As of Oct 22, 2026, Helen of Troy is in Stage 3, the topping phase, now in week 3 (since Oct 7, 2026). It closed at $28.96, 4.2% below its 52-week high and above its 200-day average, which is rising.

Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. More about the company

$28.96
+2.04% today
$677M · Small cap
Market Neutral — Building

Pro read

Pro

Our read

Topping: the uptrend is tiring

Setup score

—

Momentum

Accelerating ⇈

Edge

—

Is HELE early, or has it already run? Pro answers that for every US stock we cover, after every close.

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Stage Cycle Timeline2023-08-16 → 2026-10-22
S4 26w
S4 40w
S2 19w
2023-08-162026-10-22
S1S2S3S4Setup score (0–10, dashed line at 5)
S2 6w → S3 6w → S4 6w → S1 2w → S2 11w → S3 3w → S4 26w → S1 12w → S4 40w → S1 1w → S4 12w → S1 1w → S4 13w → S1 4w → S2 19w → S3 2w current
Total tracked: 165 weeks across 16 stage runs.

HELE among Household & Personal Products3rd of 30 by relative strength

All 30 →
Stocks in Household & Personal Products ranked by relative strength, with stage and one-month change
#StockStageRS1M
1SKINStage 2 · wk 299+1538.8%
2ACUStage 2 · wk 1792+2.5%
3HELEStage 3 · wk 386−1.9%
4EPCStage 2 · wk 1786+6.7%
5SPBStage 3 · wk 386−6.3%
6KVUEStage 3 · wk 582+12.5%
7HNSTStage 2 · wk 2280−6.2%
8CLStage 3 · wk 674+14.0%
vs 52W High
-4.2%
$13.88 lo$30.22 hi
Near 52W high, distribution zone
The stock is rolling over from its 52-week high. In Stage 3 distribution, new long positions carry high risk.
Stage Maturity
Week 3
1w13w26w
Week 3, early distribution
How long this stock has been in Stage 3 distribution. Longer tops often precede deeper Stage 4 declines.
vs 200 DMA
22.7%
200 DMA: $23.61 · rising
Stock is losing its 200 DMA. Once lost, it confirms Stage 4 risk. This is a major red flag for existing holders.
Rel Volume
0.69x
vs 50-day avg
Volume spikes on down days during Stage 3 signal distribution, with institutions exiting. Stage analysis reads that as a warning against new long positions.
Trend Health
↗ ⇈
Short-term trend rising gently, and accelerating
Two reads of momentum. The arrow shows the direction of the short-term trend: rising (↑ or ↗), flat (→) or rolling over (↓). The ⇈ mark appears when our trend model reads the move as gaining speed on top of the longer trend. Strongest when both agree.
1M
-1.9%
3M
+1.7%
6M
+21.6%
YTD
+40.5%
1Y
+49.6%
Scan Membership
Breakout Watch
Latest: 2024-01-09
8 appearances in last 60 days. First seen: 2018-10-16.
A stock that keeps qualifying week after week does so because its Stage 2 structure keeps holding. Staying power in the scan says more about the trend than any single appearance.
Recent Stage Timeline
2026-10-22S3
Wk 3 · Vol 0.69x
2026-10-21S3
Wk 3 · Vol 0.75x
2026-10-20S3
Wk 2 · Vol 0.63x
2026-10-19S3
Wk 2 · Vol 1.11x
2026-10-16S3
Wk 2 · Vol 0.93x
2026-10-15S3
Wk 2 · Vol 1.88x
2026-10-14S3
Wk 2 · Vol 1.00x
2026-10-13S3
Wk 1 · Vol 1.27x
2026-10-12S3
Wk 1 · Vol 2.16x
2026-10-09S3
Wk 1 · Vol 1.83x
2026-10-08S3
Wk 1 · Vol 5.30x
2026-10-07S32→3
Wk 1 · Vol 1.65x
Moving averages & range
50 DMA
$28.13
200 DMA
$23.61
52W High
$30.22
52W Low
$13.88
5D Low
$28.38
Resistance levels (recent highs)
20d High
$29.53
60d High
$30.22
120d High
$30.22
250d High
$30.22
Next resistance
+2.0%
to 20d High
ROE
-11.1%
Profit margin -5.4%
Dividend Yield
0.00%
P/B 0.8

Helen of Troy: quick answers

What stage is Helen of Troy in?

As of Oct 22, 2026, Helen of Troy (HELE) is in Stage 3, the topping phase. It entered Stage 3 on Oct 7, 2026 and is in week 3. What the four stages mean

Is Helen of Troy in an uptrend?

Its uptrend has stalled. Helen of Troy is in Stage 3, the topping phase that follows an advance. It trades 22.7% above its 200-day average, which is rising.

How far is Helen of Troy from its 52-week high?

Helen of Troy closed at $28.96 on Oct 22, 2026, 4.2% below its 52-week high of $30.22. Its 52-week low is $13.88.

How has Helen of Troy performed over the past year?

As of Oct 22, 2026, Helen of Troy is up 49.6% over the past year and up 40.5% so far in 2026.

Which sector and industry is Helen of Troy in?

Helen of Troy is in the Household & Personal Products industry, part of the Consumer Staples sector.

About this companyConsumer Staples· Household & Personal Products

Helen of Troy Limited operates as a consumer products company in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Home & Outdoor segment offers food storage containers, kitchen utensils for cooking and preparing salads, fruits, vegetables and meats, graters, slicers and choppers, baking essentials, kitchen organization, bath, cleaning, infant and toddler products, and coffee preparation tools and electronics. This segment also provides insulated beverageware, including bottles, travel tumblers, drinkware and mugs, food and lunch containers, insulated totes, soft coolers, outdoor kitchenware and accessories; technical and outdoor sports packs, bike packs and bags, hydration and travel packs, duffel bags and luggage, lifestyle and everyday packs, and kid carrier packs and accessories. The Beauty & Wellness segment offers brushes, grooming tools and accessories, as well as mass, professional, and prestige hair appliances; prestige shampoos, liquid hair styling products, treatments and conditioners; nail polish, press-on nails, manicure and pedicure systems, grooming tools and nail care essentials; and thermometers, blood pressure monitors, pulse oximeters, nasal aspirators, humidifiers, faucet mount and pitcher water filtration systems, air purifiers, heaters, fans and humidification, thermometry, water filtration and air purification consumables. It sells its products through mass merchandisers, sporting goods retailers, department stores, drugstore chains, home improvement stores, grocery stores, specialty stores, prestige beauty chains, beauty supply retailers, e-commerce retailers, wholesalers, warehouse clubs and distributors, and directly to consumers under the OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June brands. Helen of Troy Limited was incorporated in 1968 and is headquartered in El Paso, Texas.

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All analytics based on EOD data. Data as of 2026-10-22. Past data patterns are not indicative of future results. This page is a data analytics tool only.