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Diageo plc

Stage 2 · Advancing · week 10

As of Oct 22, 2026, Diageo is in Stage 2, the uptrend phase, now in week 10 (since Aug 19, 2026). It closed at $96.69, 3.1% below its 52-week high and above its 200-day average, which is rising.

Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. More about the company

$96.69
+4.15% today
$53.8B · Large cap
Market Neutral — Building

Pro read

Pro

Our read

In Stage 2, but it has already run

Setup score

—

Momentum

Accelerating ⇈

Edge

—

Setup-score rank among Stage 2 peers: #1 of 3 in Beverages - Wineries & Distilleries · #1 of 54 in Consumer Staples

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Loading price chart…
Stage Cycle Timeline2023-08-16 → 2026-10-22
S4 26w
S4 20w
S4 25w
S4 19w
2023-08-162026-10-22
S1S2S3S4Setup score (0–10, dashed line at 5)
S4 26w → S1 10w → S4 20w → S1 9w → S4 25w → S1 7w → S4 9w → S1 5w → S4 19w → S1 5w → S4 11w → S1 11w → S2 9w current
Total tracked: 166 weeks across 13 stage runs.

DEO among Beverages - Wineries & Distilleries3rd of 11 by relative strength

All 11 →
Stocks in Beverages - Wineries & Distilleries ranked by relative strength, with stage and one-month change
#StockStageRS1M
1BF-AStage 2 · wk 1164+16.1%
2BF-BStage 2 · wk 1061+14.8%
3DEOStage 2 · wk 1055+13.7%
4MGPIStage 4 · wk 631+25.6%
5SNDLStage 1 · wk 527−7.9%
6WVVIStage 4 · wk 1523+1.1%
7EPSMStage 4 · wk 25−35.7%
8IBGStage 4 · wk 95−17.4%
vs 52W High
-3.1%
$70.83 lo$99.83 hi
3.1% below 52W high, pullback range
How far this stock is from its 52-week high. A pullback of 3–20% while Stage 2 structure holds is typically a better entry than chasing near the high.
Stage Maturity
Week 10
1w13w26w
Week 10, early Stage 2
How long this stock has been in Stage 2. The sweet spot is mid-run: long enough to prove the structure holds, not so long that it's extended. Very fresh moves (weeks 1–4) often need more time to confirm.
vs 200 DMA
14.7%
200 DMA: $84.28 · rising
Long-term trend anchor. When the stock and the S&P 500 are both above their 200-day averages, the backdrop supports continuation.
Rel Volume
1.12x
vs 50-day avg
Low vol (0.5–1x) on pullbacks = resting, not being sold. High vol on breakouts = commitment. Volume spike on down days is a warning sign.
Trend Health
↑ ⇈
Short-term trend rising strongly, and accelerating
Two reads of momentum. The arrow shows the direction of the short-term trend: rising (↑ or ↗), flat (→) or rolling over (↓). The ⇈ mark appears when our trend model reads the move as gaining speed on top of the longer trend. Strongest when both agree.
1M
+13.7%
3M
+17.9%
6M
+23.4%
YTD
+13.6%
1Y
+1.0%
Scan Membership
Breakout Watch
Latest: 2023-04-13
5 appearances in last 60 days. First seen: 2018-11-29.
A stock that keeps qualifying week after week does so because its Stage 2 structure keeps holding. Staying power in the scan says more about the trend than any single appearance.
Recent Stage Timeline
2026-10-22S2
Wk 10 · Vol 1.12x
2026-10-21S2
Wk 9 · Vol 1.07x
2026-10-20S2
Wk 9 · Vol 0.84x
2026-10-19S2
Wk 9 · Vol 1.29x
2026-10-16S2
Wk 9 · Vol 0.96x
2026-10-15S2
Wk 9 · Vol 0.78x
2026-10-14S2
Wk 8 · Vol 0.97x
2026-10-13S2
Wk 8 · Vol 1.48x
2026-10-12S2
Wk 8 · Vol 1.53x
2026-10-09S2
Wk 8 · Vol 0.44x
2026-10-08S2
Wk 8 · Vol 0.79x
2026-10-07S2
Wk 7 · Vol 1.63x
Moving averages & range
50 DMA
$88.63
200 DMA
$84.28
52W High
$99.83
52W Low
$70.83
5D Low
$92.84
Resistance levels (recent highs)
20d High
$96.69
60d High
$96.69
120d High
$96.69
250d High
$99.83
Next resistance
+3.2%
to 250d High
P/E (TTM)
31.0
Forward 13.5
ROE
+15.0%
Profit margin +8.8%
Dividend Yield
2.15%
P/B 89.1

Diageo: quick answers

What stage is Diageo in?

As of Oct 22, 2026, Diageo (DEO) is in Stage 2, the uptrend phase. It entered Stage 2 on Aug 19, 2026 and is in week 10. What the four stages mean

Is Diageo in an uptrend?

Yes. Diageo is in a Stage 2 uptrend. It trades 14.7% above its 200-day average, which is rising.

How far is Diageo from its 52-week high?

Diageo closed at $96.69 on Oct 22, 2026, 3.1% below its 52-week high of $99.83. Its 52-week low is $70.83.

How has Diageo performed over the past year?

As of Oct 22, 2026, Diageo is up 1.0% over the past year and up 13.6% so far in 2026.

Which sector and industry is Diageo in?

Diageo is in the Beverages - Wineries & Distilleries industry, part of the Consumer Staples sector.

About this companyConsumer Staples· Beverages - Wineries & Distilleries

Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, cachaça, tequila, brandy, and Chinese white spirit beverages, as well as Irish, Canadian, Chinese US, and Indian whisky. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Buchanan's, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

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All analytics based on EOD data. Data as of 2026-10-22. Past data patterns are not indicative of future results. This page is a data analytics tool only.