Rocky Brands, Inc.
As of Oct 22, 2026, Rocky Brands is in Stage 2, the uptrend phase, now in week 13 (since Jul 23, 2026). It closed at $47.64, 5.8% below its 52-week high and above its 200-day average, which is rising.
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. More about the company
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Setup-score rank among Stage 2 peers: #1 of 6 in Footwear & Accessories · #1 of 102 in Consumer Discretionary
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RCKY among Footwear & Accessories5th of 13 by relative strength
All 13 →| # | Stock | Stage | RS | 1M |
|---|---|---|---|---|
| 1 | FOSL | Stage 2 · wk 12 | 97 | +6.2% |
| 2 | VRA | Stage 2 · wk 3 | 97 | +51.5% |
| 3 | WEYS | Stage 2 · wk 44 | 94 | +12.5% |
| 4 | DBI | Stage 1 · wk 4 | 93 | +6.2% |
| 5 | RCKY | Stage 2 · wk 13 | 91 | +6.3% |
| 6 | CROX | Stage 3 · wk 6 | 84 | −2.9% |
| 7 | SHOO | Stage 2 · wk 23 | 76 | +2.4% |
| 8 | DECK | Stage 4 · wk 9 | 41 | +8.5% |
Rocky Brands: quick answers
What stage is Rocky Brands in?
As of Oct 22, 2026, Rocky Brands (RCKY) is in Stage 2, the uptrend phase. It entered Stage 2 on Jul 23, 2026 and is in week 13. What the four stages mean
Is Rocky Brands in an uptrend?
Yes. Rocky Brands is in a Stage 2 uptrend. It trades 17.8% above its 200-day average, which is rising.
How far is Rocky Brands from its 52-week high?
Rocky Brands closed at $47.64 on Oct 22, 2026, 5.8% below its 52-week high of $50.59. Its 52-week low is $27.72.
How has Rocky Brands performed over the past year?
As of Oct 22, 2026, Rocky Brands is up 69.3% over the past year and up 68.1% so far in 2026.
Which sector and industry is Rocky Brands in?
Rocky Brands is in the Footwear & Accessories industry, part of the Consumer Discretionary sector.
About this companyConsumer Discretionary· Footwear & Accessories
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel in the United States, Canada, the United Kingdom, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products, which includes sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, mass merchants, uniform stores, farm store chains, specialty safety stores, specialty retailers, and online retailers in retail locations through a range of distribution channels. Its Retail segment sells its products direct sales to consumers through its websites comprising rockyboots.com, georgiaboot.com, durangoboot.com, muckbootcompany.com, xtratuf.com, lehighoutfitters.com, lehighsafetyshoes.com, and slipgrips.com; and third-party marketplaces and Rocky Outdoor Gear Stores. The Contract Manufacturing segment include private label sales and sales to customers which are contracted to manufacture a specific footwear product for a customers. This segment also sells to the U.S. Military. It serves industrial and construction workers; hospitality industry workers, such as restaurants or hotels; farmers and ranchers; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. The company sells its products under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, and Michelin brand names. The company was formerly known as William Brooks Shoe Co. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.
Visit company website →All analytics based on EOD data. Data as of 2026-10-22. Past data patterns are not indicative of future results. This page is a data analytics tool only.