Bread Financial Holdings, Inc.
As of Oct 22, 2026, Bread Financial Holdings is in Stage 3, the topping phase, now in week 2 (since Oct 15, 2026). It closed at $102.45, 9.5% below its 52-week high and above its 200-day average, which is rising.
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. More about the company
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BFH among Credit Services4th of 53 by relative strength
All 53 →| # | Stock | Stage | RS | 1M |
|---|---|---|---|---|
| 1 | ECPG | Stage 2 · wk 55 | 96 | +6.2% |
| 2 | SEZL | Stage 3 · wk 8 | 93 | +30.3% |
| 3 | OPRT | Stage 2 · wk 18 | 91 | +9.8% |
| 4 | BFH | Stage 3 · wk 2 | 91 | +3.3% |
| 5 | EZPW | Stage 2 · wk 1 | 91 | −2.8% |
| 6 | PMTS | Stage 2 · wk 25 | 91 | +12.3% |
| 7 | ATLC | Stage 3 · wk 6 | 90 | +0.6% |
| 8 | TROO | Stage 4 · wk 12 | 89 | +26.8% |
Bread Financial Holdings: quick answers
What stage is Bread Financial Holdings in?
As of Oct 22, 2026, Bread Financial Holdings (BFH) is in Stage 3, the topping phase. It entered Stage 3 on Oct 15, 2026 and is in week 2. What the four stages mean
Is Bread Financial Holdings in an uptrend?
Its uptrend has stalled. Bread Financial Holdings is in Stage 3, the topping phase that follows an advance. It trades 13.0% above its 200-day average, which is rising.
How far is Bread Financial Holdings from its 52-week high?
Bread Financial Holdings closed at $102.45 on Oct 22, 2026, 9.5% below its 52-week high of $113.15. Its 52-week low is $59.52.
How has Bread Financial Holdings performed over the past year?
As of Oct 22, 2026, Bread Financial Holdings is up 70.1% over the past year and up 37.1% so far in 2026.
Which sector and industry is Bread Financial Holdings in?
Bread Financial Holdings is in the Credit Services industry, part of the Financials sector.
About this companyFinancials· Credit Services
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
Visit company website →All analytics based on EOD data. Data as of 2026-10-22. Past data patterns are not indicative of future results. This page is a data analytics tool only.