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The Simply Good Foods Company

Stage 4 · Declining · week 13

As of Oct 22, 2026, Simply Good Foods is in Stage 4, the downtrend phase, now in week 13 (since Jul 23, 2026). It closed at $11.08, 55.6% below its 52-week high and below its 200-day average, which is falling.

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. More about the company

$11.08
+3.84% today
$980M · Small cap
Market Neutral — Building

Pro read

Pro

Our read

Declining, below its long-term trend

Setup score

—

Momentum

Accelerating ⇈

Edge

—

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Stage Cycle Timeline2023-08-16 → 2026-10-22
S4 63w
2023-08-162026-10-22
S1S2S3S4Setup score (0–10, dashed line at 5)
S4 13w → S1 3w → S2 10w → S3 5w → S4 8w → S1 6w → S2 4w → S1 1w → S4 13w → S1 3w → S2 12w → S3 10w → S4 63w → S1 1w → S4 13w current
Total tracked: 166 weeks across 15 stage runs.

SMPL among Packaged Foods47th of 65 by relative strength

All 65 →
Stocks in Packaged Foods ranked by relative strength, with stage and one-month change
#StockStageRS1M
1DARStage 2 · wk 1093−9.3%
2WESTStage 2 · wk 493+19.9%
3HLFStage 1 · wk 289+14.9%
4SENEBStage 2 · wk 3487−4.8%
5CENTStage 3 · wk 684+14.3%
6SENEAStage 2 · wk 3881−8.3%
7CENTAStage 3 · wk 681+13.6%
8SJMStage 2 · wk 1778+9.0%
…47SMPLStage 4 · wk 1320+15.5%
vs 52W High
-55.6%
$9.43 lo$24.96 hi
55.6% below 52W high, deep Stage 4 damage
In Stage 4, distance from the 52-week high reflects an ongoing decline, not a discount.
Stage Maturity
Week 13
1w13w26w
Week 13, established downtrend
How long this stock has been in Stage 4 decline. The longer the downtrend, the more entrenched the selling pressure. No length of decline marks a bottom on its own.
vs 200 DMA
-15.8%
200 DMA: $13.16 · sloping down
In Stage 4, the stock is below its 200-day average, the hallmark of a downtrend. Stage analysis waits for that to reverse before buying.
Rel Volume
1.00x
vs 50-day avg
High volume on down days in Stage 4 confirms institutional selling. Low-volume bounces are typical. They lack real buyers and are easy to mistake for reversals.
Trend Health
↑ ⇈
Short-term trend rising strongly, and accelerating
Two reads of momentum. The arrow shows the direction of the short-term trend: rising (↑ or ↗), flat (→) or rolling over (↓). The ⇈ mark appears when our trend model reads the move as gaining speed on top of the longer trend. Strongest when both agree.
1M
+15.5%
3M
+8.4%
6M
-10.8%
YTD
-43.4%
1Y
-56.4%
Scan Membership
Breakout Watch
Latest: 2024-11-25
12 appearances in last 60 days. First seen: 2018-10-16.
A stock that keeps qualifying week after week does so because its Stage 2 structure keeps holding. Staying power in the scan says more about the trend than any single appearance.
Recent Stage Timeline
2026-10-22S4
Wk 13 · Vol 1.00x
2026-10-21S4
Wk 13 · Vol 0.77x
2026-10-20S4
Wk 13 · Vol 0.75x
2026-10-19S4
Wk 13 · Vol 0.88x
2026-10-16S4
Wk 13 · Vol 0.88x
2026-10-15S4
Wk 12 · Vol 0.95x
2026-10-14S4
Wk 12 · Vol 0.81x
2026-10-13S4
Wk 12 · Vol 0.93x
2026-10-12S4
Wk 12 · Vol 0.83x
2026-10-09S4
Wk 12 · Vol 0.91x
2026-10-08S4
Wk 11 · Vol 1.23x
2026-10-07S4
Wk 11 · Vol 0.83x
Moving averages & range
50 DMA
$10.49
200 DMA
$13.16
52W High
$24.96
52W Low
$9.43
5D Low
$10.67
Resistance levels (recent highs)
20d High
$11.19
60d High
$11.49
120d High
$13.73
250d High
$21.40
Next resistance
+1.0%
to 20d High
ROE
-12.2%
Profit margin -14.3%
Dividend Yield
0.00%
P/B 0.7

Simply Good Foods: quick answers

What stage is Simply Good Foods in?

As of Oct 22, 2026, Simply Good Foods (SMPL) is in Stage 4, the downtrend phase. It entered Stage 4 on Jul 23, 2026 and is in week 13. What the four stages mean

Is Simply Good Foods in an uptrend?

No. Simply Good Foods is in a Stage 4 downtrend. It trades 15.8% below its 200-day average, which is falling.

How far is Simply Good Foods from its 52-week high?

Simply Good Foods closed at $11.08 on Oct 22, 2026, 55.6% below its 52-week high of $24.96. Its 52-week low is $9.43.

How has Simply Good Foods performed over the past year?

As of Oct 22, 2026, Simply Good Foods is down 56.4% over the past year and down 43.4% so far in 2026.

Which sector and industry is Simply Good Foods in?

Simply Good Foods is in the Packaged Foods industry, part of the Consumer Staples sector.

About this companyConsumer Staples· Packaged Foods

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.

Visit company website →

All analytics based on EOD data. Data as of 2026-10-22. Past data patterns are not indicative of future results. This page is a data analytics tool only.