FC· Consumer Staples› Education & Training Services

Franklin Covey Company

Stage 4 · Declining · week 4

As of Oct 22, 2026, Franklin Covey is in Stage 4, the downtrend phase, now in week 4 (since Oct 1, 2026). It closed at $18.93, 25.9% below its 52-week high and below its 200-day average, which is rising.

$18.93

+5.93% today

$214M · Micro cap

Market Neutral — Building

Pro read

Pro

Our read

Declining, below its long-term trend

Setup score

—

Momentum

Accelerating ⇈

Edge

—

Is FC early, or has it already run? Pro answers that for every US stock we cover, after every close.

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Stage Cycle Timeline2023-08-16 → 2026-10-22

S4 21w

S4 30w

S4 24w

2023-08-162026-10-22

S1S2S3S4Setup score (0–10, dashed line at 5)

S1 1w → S2 6w → S3 3w → S4 11w → S1 2w → S2 3w → S1 1w → S4 21w → S1 5w → S2 12w → S3 3w → S4 30w → S1 3w → S4 24w → S1 7w → S4 7w → S1 2w → S2 10w → S3 10w → S4 3w current

Total tracked: 166 weeks across 20 stage runs.

FC among Education & Training Services8th of 43 by relative strength

All 43 →

Stocks in Education & Training Services ranked by relative strength, with stage and one-month change
#	Stock	Stage	RS	1M
1	DAOYoudao, Inc. Class A	Stage 2 · wk 25	92	+32.4%
2	LAURLaureate Education, Inc.	Stage 2 · wk 1	77	+5.6%
3	APEIAmerican Public Education, Inc.	Stage 4 · wk 6	76	+18.1%
4	MHMcGraw Hill, Inc.	Stage 2 · wk 2	65	+7.6%
5	LGCYLegacy Education Inc.	Stage 4 · wk 8	59	−1.2%
6	AFYAAfya Limited Class A	Stage 4 · wk 7	57	+9.8%
7	STRAStrategic Education, Inc.	Stage 2 · wk 12	55	+4.3%
8	FCFranklin Covey Company	Stage 4 · wk 4	53	+10.1%

vs 52W High

-25.9%

$11.54 lo$25.55 hi

25.9% below 52W high, ongoing decline

In Stage 4, distance from the 52-week high reflects an ongoing decline, not a discount.

Stage Maturity

Week 4

1w13w26w

Week 4, early Stage 4 decline

How long this stock has been in Stage 4 decline. The longer the downtrend, the more entrenched the selling pressure. No length of decline marks a bottom on its own.

vs 200 DMA

-3.6%

200 DMA: $19.65 · rising

In Stage 4, the stock is below its 200-day average, the hallmark of a downtrend. Stage analysis waits for that to reverse before buying.

Rel Volume

0.46x

vs 50-day avg

High volume on down days in Stage 4 confirms institutional selling. Low-volume bounces are typical. They lack real buyers and are easy to mistake for reversals.

Trend Health

↗ ⇈

Short-term trend rising gently, and accelerating

Two reads of momentum. The arrow shows the direction of the short-term trend: rising (↑ or ↗), flat (→) or rolling over (↓). The ⇈ mark appears when our trend model reads the move as gaining speed on top of the longer trend. Strongest when both agree.

+10.1%

-8.1%

-13.4%

YTD

+13.8%

-1.6%

Scan Membership

Breakout Watch

Latest: 2024-08-28

9 appearances in last 60 days. First seen: 2019-03-11.

A stock that keeps qualifying week after week does so because its Stage 2 structure keeps holding. Staying power in the scan says more about the trend than any single appearance.

Recent Stage Timeline

2026-10-22S4

Wk 4 · Vol 0.46x

2026-10-21S4

Wk 3 · Vol 0.99x

2026-10-20S4

Wk 3 · Vol 0.52x

2026-10-19S4

Wk 3 · Vol 0.75x

2026-10-16S4

Wk 3 · Vol 0.66x

2026-10-15S4

Wk 3 · Vol 0.66x

2026-10-14S4

Wk 2 · Vol 0.67x

2026-10-13S4

Wk 2 · Vol 0.96x

2026-10-12S4

Wk 2 · Vol 0.87x

2026-10-09S4

Wk 2 · Vol 1.06x

2026-10-08S4

Wk 2 · Vol 0.93x

2026-10-07S4

Wk 1 · Vol 0.87x

Moving averages & range

50 DMA

$18.51

200 DMA

$19.65

52W High

$25.55

52W Low

$11.54

5D Low

$17.87

Resistance levels (recent highs)

20d High

$18.93

60d High

$21.86

120d High

$25.55

250d High

$25.55

Next resistance

+15.5%

to 60d High

P/E (TTM)

126.2

Forward 13.5

ROE

+4.0%

Profit margin +0.8%

Dividend Yield

0.00%

P/B 5.0

Franklin Covey: quick answers

What stage is Franklin Covey in?

As of Oct 22, 2026, Franklin Covey (FC) is in Stage 4, the downtrend phase. It entered Stage 4 on Oct 1, 2026 and is in week 4. What the four stages mean

Is Franklin Covey in an uptrend?

No. Franklin Covey is in a Stage 4 downtrend. It trades 3.6% below its 200-day average, which is rising.

How far is Franklin Covey from its 52-week high?

Franklin Covey closed at $18.93 on Oct 22, 2026, 25.9% below its 52-week high of $25.55. Its 52-week low is $11.54.

How has Franklin Covey performed over the past year?

As of Oct 22, 2026, Franklin Covey is down 1.6% over the past year and up 13.8% so far in 2026.

Which sector and industry is Franklin Covey in?

Franklin Covey is in the Education & Training Services industry, part of the Consumer Staples sector.

About this companyConsumer Staples· Education & Training Services

Franklin Covey Co. provides training and consulting services in the areas of leadership, customer loyalty, execution, productivity, sales performance, and educational improvement for organizations and individuals worldwide. The company operates through four segments: North America, International Direct Offices, International Licensees, and Education Division. It offers a suite of individual-effectiveness and leadership-development training and products, such as The 7 Habits of Highly Effective People, The Speed of Trust, The Leader In Me, The Four Disciplines of Execution, Trust & Inspire, and Multipliers. The company also operates internet-based platforms, including All Access Pass and Leader in Me that offer training days and training course materials. The company was formerly known as Franklin Quest Co. and changed its name to Franklin Covey Co. in May 1997. Franklin Covey Co. was incorporated in 1983 and is based in Draper, Utah.

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All analytics based on EOD data. Data as of 2026-10-22. Past data patterns are not indicative of future results. This page is a data analytics tool only.